Carol is a results-driven Marketing, Sales, and Research Professional with over a decade of experience spanning market research, digital marketing, and sales strategy across the education, research, and retail sectors. She currently serves as a Sales and Marketing Executive at Business Academy Southern Africa (BASA), where she is responsible for driving revenue growth, strengthening brand visibility, and expanding market presence through targeted sales and marketing initiatives.

Carol holds a Bachelor of Commerce Honours in Marketing, a Graduate Diploma in Marketing Management, and multiple certifications in Digital Marketing, reflecting her strong foundation in both strategic and digital marketing practices. Her expertise includes customer acquisition, campaign execution, market research, stakeholder engagement, and performance analysis.

Previously, Carol worked as a Market Research Analyst at Probe Market Research, where she delivered data-driven insights by conducting primary and secondary research, analysing consumer behaviour, monitoring market trends, and producing high-quality research reports for clients. She also played a key role in quality assurance, ensuring data accuracy and research integrity.

Her earlier experience as a Digital Marketing  and Sales and Marketing Consultant further strengthened her skills in digital campaigns, content creation, client relationship management, market development, and operational sales support.

Carol is known for her analytical mindset, strong communication skills, and ability to translate insights into practical business strategies. She thrives in collaborative environments and is passionate about using research and marketing to support informed decision-making and sustainable business growth.