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DTSTART;VALUE=DATE:20260904
DTEND;VALUE=DATE:20260909
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072082-1788480000-1788911999@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *Address		\n			Contact Course of\n			\n		\n		Address Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2026-09-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261004
DTEND;VALUE=DATE:20261009
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072103-1791072000-1791503999@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *		\n			Organization Organization Line\n			\n		\n		Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2026-10-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261104
DTEND;VALUE=DATE:20261109
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072104-1793750400-1794182399@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *Address		\n			3 of organization\n			\n		\n		Address Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2026-11-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261204
DTEND;VALUE=DATE:20261209
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072105-1796342400-1796774399@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *		\n			Details Participants Name\n			\n		\n		Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2026-12-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270104
DTEND;VALUE=DATE:20270109
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072106-1799020800-1799452799@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)		\n			Details Course Applicant\n			\n		\n		Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2027-01-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270204
DTEND;VALUE=DATE:20270209
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072107-1801699200-1802131199@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLast		\n			Organization organization Type\n			\n		\n		Organization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2027-02-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270304
DTEND;VALUE=DATE:20270309
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072108-1804118400-1804550399@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm Email		\n			Phone Address Applicant\n			\n		\n		Phone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2027-03-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270404
DTEND;VALUE=DATE:20270409
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072109-1806796800-1807228799@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLast		\n			Address Email 3\n			\n		\n		Email *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2027-04-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270504
DTEND;VALUE=DATE:20270509
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072110-1809388800-1809820799@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *		\n			Address Contact Email\n			\n		\n		Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2027-05-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270604
DTEND;VALUE=DATE:20270609
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072111-1812067200-1812499199@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)		\n			Number Number Venue\n			\n		\n		Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2027-06-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270704
DTEND;VALUE=DATE:20270709
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072112-1814659200-1815091199@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLast		\n			Organization Organization Line\n			\n		\n		Email *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2027-07-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270804
DTEND;VALUE=DATE:20270809
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072113-1817337600-1817769599@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)		\n			Organization Line Details\n			\n		\n		Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2027-08-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270904
DTEND;VALUE=DATE:20270909
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072114-1820016000-1820447999@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *		\n			Contact Applicant Type\n			\n		\n		AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2027-09-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20271004
DTEND;VALUE=DATE:20271009
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072115-1822608000-1823039999@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *		\n			organization Name of\n			\n		\n		Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2027-10-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20271104
DTEND;VALUE=DATE:20271109
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072116-1825286400-1825718399@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLast		\n			of 2 Additional\n			\n		\n		Organization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2027-11-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20271204
DTEND;VALUE=DATE:20271209
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072117-1827878400-1828310399@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm Email		\n			Additional from Line\n			\n		\n		Phone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2027-12-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20280104
DTEND;VALUE=DATE:20280109
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072118-1830556800-1830988799@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLast		\n			Line Course Address\n			\n		\n		Email *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2028-01-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20280204
DTEND;VALUE=DATE:20280209
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072119-1833235200-1833667199@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *		\n			Line Additional Details\n			\n		\n		AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2028-02-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20280304
DTEND;VALUE=DATE:20280309
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072120-1835740800-1836172799@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *		\n			details Course Additional\n			\n		\n		Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2028-03-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20280404
DTEND;VALUE=DATE:20280409
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072121-1838419200-1838851199@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *		\n			Additional Organization 2\n			\n		\n		AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2028-04-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20280504
DTEND;VALUE=DATE:20280509
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072122-1841011200-1841443199@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *Address		\n			Name organization Course\n			\n		\n		Address Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2028-05-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20280604
DTEND;VALUE=DATE:20280609
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072123-1843689600-1844121599@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLast		\n			Type Line Name\n			\n		\n		Number of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2028-06-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20280704
DTEND;VALUE=DATE:20280709
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072124-1846281600-1846713599@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)		\n			Organization Number Number\n			\n		\n		Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2028-07-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20280804
DTEND;VALUE=DATE:20280809
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072125-1848960000-1849391999@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *		\n			Contact Course Line\n			\n		\n		AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2028-08-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20280904
DTEND;VALUE=DATE:20280909
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072126-1851638400-1852070399@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *		\n			Organization Applicant of\n			\n		\n		Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2028-09-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20281004
DTEND;VALUE=DATE:20281009
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072127-1854230400-1854662399@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *		\n			Details Line Organization\n			\n		\n		Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2028-10-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20281104
DTEND;VALUE=DATE:20281109
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072128-1856908800-1857340799@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLast		\n			Additional 2 Email\n			\n		\n		Email *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2028-11-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20281204
DTEND;VALUE=DATE:20281209
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072129-1859500800-1859932799@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participants		\n			Details Course Participants\n			\n		\n		Additional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2028-12-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20290104
DTEND;VALUE=DATE:20290109
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072130-1862179200-1862611199@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *		\n			Number details Additional\n			\n		\n		Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2029-01-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20290204
DTEND;VALUE=DATE:20290209
DTSTAMP:20260831T131743Z
CREATED:20260501T220000Z
LAST-MODIFIED:20260831T131743Z
UID:10072131-1864857600-1865289599@basatraining.com
SUMMARY:Public Relations and Media Skills Course
DESCRIPTION:Public Relations and Media Skills\nWhy Attend\nPublic Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals\, acquire verbal and written communication techniques\, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization. \n\nCourse Methodology\nThe course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer\, group exercises\, roundtable discussions\, video clips\, case studies and debriefing. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nAnalyze and assess the latest PR concepts and strategies in a variety of contexts\nAppraise certain PR techniques and approaches appropriately in order to link them to the working environment\nDemonstrate key PR skills relating to verbal and written communication as well as editorial\, layout and production techniques\nApply the main media skills in PR\nPrepare\, present and deliver effective oral messages in public\nUse their PR skills as promotional tools\n\n\n\nTarget Audience\nPublic relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public\, particularly managers and supervisors in the areas of personnel\, marketing\, sales\, training and administration. Managers and employees involved in media activities will also benefit from this course. \n\n\nTarget Competencies\n\nVerbal and non-verbal communication\nPresentation skills\nInfluencing\nTime management\nEvaluating\nDecision making\n\nOutline\n\n\nPR concepts\n\n\n\nCriteria for successful PR\nPR tools\nDefinition\, roles and situations\nQualities for successful PR staff\n\n\n\nPR and communication skills\n\n\n\nImportance of communication in PR\nThe PR officer as communicator\nExchange of messages\nModels of communication process\nOvercoming communication barriers\nImportance of body language in PR activities\nDefinition of effective writing\nUse of clear language\nWriting memos\, letters\nPreparing colorful newsletters\nDesigning and preparing attractive brochures\n\n\n\nPR responsibilities\n\n\n\nCorporate image identity and reputation\nBenefits of an effective corporate image\nInternal and external spheres\nForming a corporate image on the spheres\n\n\n\n\n\n\n\nPR and the media\n\n\n\nDefinition of media\nTypes of media\nRecorded and live interviews\nBehavior during media interviews\nPR and the media: the tools\nPress conferences\nPreparing press kits\nPreparing press releases\nDealing with the media\nBuilding good relations with the media\nDealing with the press during times of crisis\n\n\n\nPresentation skills and delivering a speech\n\n\n\nKey characteristics of dynamic speakers\nImportance of preparation\nSelecting a topic and purpose\nAnalyzing the audience\nRehearsing the speech\nPublic speaking anxiety\nVerbal characteristics and eye contact\n\n\n\nThe PR promotional role\n\n\n\nDecision making process of consumers\nCorporate community involvement\nMarketing PR (MPR)\nPR role in marketing\nSponsorship and promotions\nOrganizing different exhibitions\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *Address		\n			Course organization Course\n			\n		\n		Address Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n	Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit
URL:https://basatraining.com/course/public-relations-and-media-skills-course-2/2029-02-04/
LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa
CATEGORIES:Public Relations
ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2024/10/dwe1qe1-MxckxO.jpg
ORGANIZER;CN="BASA":MAILTO:info@basatraining.com
END:VEVENT
END:VCALENDAR