BEGIN:VCALENDAR VERSION:2.0 PRODID:-//BASA - ECPv6.17.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:BASA X-ORIGINAL-URL:https://basatraining.com X-WR-CALDESC:Events for BASA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Helsinki BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20261025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20270328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20271031T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20280326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20281029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20290325T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20291028T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20300331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20301027T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;VALUE=DATE:20261022 DTEND;VALUE=DATE:20261027 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056408-1792627200-1793055599@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form. \n Email Contact 3\n \n \n Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2026-10-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20261122 DTEND;VALUE=DATE:20261127 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10031540-1795305600-1795737599@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name * \n Applicant Additional Details\n \n \n AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2026-11-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20261222 DTEND;VALUE=DATE:20261227 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056409-1797897600-1798329599@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLast \n Applicant of Course\n \n \n Address Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2026-12-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20270122 DTEND;VALUE=DATE:20270127 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056410-1800576000-1801007999@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name * \n Details Details Type\n \n \n Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2027-01-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20270222 DTEND;VALUE=DATE:20270227 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056411-1803254400-1803686399@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details) \n 2 Participants Contact\n \n \n Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2027-02-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20270322 DTEND;VALUE=DATE:20270327 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056412-1805673600-1806105599@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLast \n Address Additional Email\n \n \n Organization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2027-03-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20270422 DTEND;VALUE=DATE:20270427 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056413-1808352000-1808783999@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLast \n 3 Information Email\n \n \n Organization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2027-04-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20270522 DTEND;VALUE=DATE:20270527 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056414-1810944000-1811375999@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form. \n Name Course Name\n \n \n Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2027-05-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20270622 DTEND;VALUE=DATE:20270627 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056415-1813622400-1814054399@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubai \n Participants Course Number\n \n \n Additional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2027-06-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20270722 DTEND;VALUE=DATE:20270727 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056416-1816214400-1816646399@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLast \n Address Course Participants\n \n \n Number of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2027-07-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20270822 DTEND;VALUE=DATE:20270827 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10031548-1818892800-1819324799@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm Email \n Details organization Course\n \n \n Phone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2027-08-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20270922 DTEND;VALUE=DATE:20270927 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056417-1821571200-1822003199@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLast \n Type Organization Details\n \n \n Organization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2027-09-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20271022 DTEND;VALUE=DATE:20271027 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056418-1824163200-1824595199@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional Information \n of Additional Organization\n \n \n Organization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2027-10-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20271122 DTEND;VALUE=DATE:20271127 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056419-1826841600-1827273599@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLast \n organization Line Name\n \n \n Number of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2027-11-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20271222 DTEND;VALUE=DATE:20271227 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056420-1829433600-1829865599@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name * \n Type 2 Address\n \n \n AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2027-12-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20280122 DTEND;VALUE=DATE:20280127 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056421-1832112000-1832543999@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLast \n Information Name Details\n \n \n Organization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2028-01-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20280222 DTEND;VALUE=DATE:20280227 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056422-1834790400-1835222399@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional Information \n Address Details Course\n \n \n Organization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2028-02-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20280322 DTEND;VALUE=DATE:20280327 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056423-1837296000-1837727999@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *Address \n Address Participants Email\n \n \n Address Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2028-03-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20280422 DTEND;VALUE=DATE:20280427 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056424-1839974400-1840406399@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details) \n Details Organization organization\n \n \n Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2028-04-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20280522 DTEND;VALUE=DATE:20280527 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056425-1842566400-1842998399@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm Email \n Address Participants 2\n \n \n Phone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2028-05-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20280622 DTEND;VALUE=DATE:20280627 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056426-1845244800-1845676799@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLast \n from Phone Participants\n \n \n Organization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2028-06-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20280722 DTEND;VALUE=DATE:20280727 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056427-1847836800-1848268799@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubai \n details Participants Phone\n \n \n Additional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2028-07-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20280822 DTEND;VALUE=DATE:20280827 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056428-1850515200-1850947199@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubai \n Venue details Details\n \n \n Additional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2028-08-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20280922 DTEND;VALUE=DATE:20280927 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056429-1853193600-1853625599@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLast \n 2 Participants Contact\n \n \n Email *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2028-09-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20281022 DTEND;VALUE=DATE:20281027 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10031560-1855785600-1856217599@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLast \n Phone Additional Number\n \n \n Organization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2028-10-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20281122 DTEND;VALUE=DATE:20281127 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056430-1858464000-1858895999@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participants \n Phone Type Organization\n \n \n Additional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2028-11-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20281222 DTEND;VALUE=DATE:20281227 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056431-1861056000-1861487999@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLast \n Address Name Phone\n \n \n Organization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2028-12-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20290122 DTEND;VALUE=DATE:20290127 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056432-1863734400-1864166399@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm Email \n Additional Participants Organization\n \n \n Phone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name *AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2029-01-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20290222 DTEND;VALUE=DATE:20290227 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056433-1866412800-1866844799@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name * \n of Address Number\n \n \n AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2029-02-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20290322 DTEND;VALUE=DATE:20290327 DTSTAMP:20260203T082752Z CREATED:20250820T095445Z LAST-MODIFIED:20260203T082752Z UID:10056434-1868832000-1869263999@basatraining.com SUMMARY:Effective Crisis Communication Skills DESCRIPTION:Effective Crisis Communication Skills\nWhy Attend\nWhat do the 2010 British Petroleum spill\, the disappearance of Malaysia Airlines flight MH 370\, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online. \nBy attending this course\, you will learn best practices in crisis communication management\, situation analysis\, risk assessment\, crisis team formation and responsibilities\, protocols\, and resources to be used such as crisis manuals and communication tools. \n\nCourse Methodology\nThe workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four learning pillars: concept learning (lectures and presentations)\, role playing (group exercises)\, experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants may confront. \nCourse Objectives\n\n\nBy the end of the course\, participants will be able to: \n\nIdentify the different types of crises and their aspects\nList the various principles of crisis communication\nDevise crisis management processes aimed at mitigating potential crises in their organizations\nDemonstrate the benefits of using the media in a crisis situation\nEvaluate and prioritize the dimensions involved in crisis communication management\nAnalyze and interpret results achieved through crisis communication management\n\nTarget Audience\n\n\nThis course is targeted at team leaders\, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis. \nTarget Competencies\n\n\n\nPublic speaking\nVerbal and non-verbal communication\nInfluencing audiences\nBuilding rapport\nMotivating subordinates\nOrganizing and leading projects\n\nOutline\n\n\nIntroduction\n\n\n\nDefinition of a crisis\nOverview of communication\nVarious types of crises\nKey aspects of a crisis\nEvolution of a crisis\n\n\n\nPrinciples of crisis communications\n\n\n\nSetting your clear objective\nResponding quickly\nAccepting responsibility\nAppropriate messaging\nProfiling your audience\nShowing and maintaining credibility\nCoordinating with others\nContinuous monitoring\n\n\n\nCrisis management process\n\n\n\nPre-crisis phase\n\nCrisis Management Plan (CMP)\nCrisis Management Team (CMT)\nThe spokesperson’s role\n\n\nCrisis event phase\n\nInitial response\nReputation repair\n\n\nPost crisis phase\n\nLessons learned\nFollow up with communication\n\n\n\n\n\n\n\n\n\nCrisis communication and media\n\n\n\nMedia and communication\nMedia as a partner in crisis response\nSocial media and crisis communication\nSocial media as a beneficial tool or a challenge\nDynamic use of social media in crisis communication\n\n\n\nDimensions of crisis communication management\n\n\n\nStandard operating decisions dimension\nVictims’ management dimension\nTrust and credibility dimension\nBehavior dimension\nProfessional expectations dimension\nEthical dimension\nLessons learned\n\n\n\nHow to measure your results in a crisis\n\n\n\nMeasuring outputs\nMeasuring impact\nMeasuring outcomes\nSteps for a measurement program\n\nDefining your objectives\nDefining your audience\nDefining your criteria and benchmarks\nDeciding upon your timing\, budget and measurements tools\nAnalyzing results for conclusions and recommendations\n\n\n\n\n\nEvent Coordinated by BASA Training \nYou can also visit our Online Courses Website Excel Elearning \nYou can also get an affordable ebook on ebooksnest.com \n\n\n\n\n\nRegistration Form\nPlease enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Applicant Details *FirstLastEmail *EmailConfirm EmailPhone Number *Course Type *--- Select Choice ---CertificationsAccounting and FinanceAdministrationAuditing and GovernanceBankingBusiness Continuity and Crisis ManagementCommunication and Writing SkillsConferenceCustomer ServiceData Analytics and Artificial IntelligenceData Management and Business IntelligenceDigital Innovation and TransformationGovernment and Public SectorHuman Resources and TrainingInsurance and Financial ServicesInterpersonal Skills and Self DevelopmentIT Management and Cyber SecurityLeadership and ManagementManagementPlanning and Strategy ManagementProject ManagementPublic RelationsQuality and ProductivityRisk and ComplianceSafety and EnvironmentSecurity ManagementSelect the correct course category (typically found below in the course details)Course Name *Course VenuePretoria\, South AfricaDurban\, South AfricaCape Town\, South AfricaKigali\, RwandaHarare\, ZimbabweDubaiAdditional InformationOrganization Name * \n Participants Email Participants\n \n \n AddressAddress Line 2 *FirstLastAddress Line 3 *FirstLastOrganization Contact DetailsFirstLastNumber of Participants from organization\n\n\n\n Participants: 1\nUse the slider to chose whether you want to register only 1 or 10 participantsAdditional Participants detailsSubmit URL:https://basatraining.com/course/effective-crisis-communication-skills-2-2/2029-03-22/ LOCATION:Pretoria\, 484 Hilda St\, Hatfield\, Pretoria\, Gauteng\, 0083\, South Africa CATEGORIES:Communication and Writing Skills ATTACH;FMTTYPE=image/jpeg:https://basatraining.com/wp-content/uploads/2025/01/sigmund-TnEe6BdBC2M-unsplash.jpg ORGANIZER;CN="BASA":MAILTO:info@basatraining.com END:VEVENT END:VCALENDAR