DATA ANALYTICS AND ARTIFICIAL INTELLIGENCE

DATA ANALYTICS AND ARTIFICIAL INTELLIGENCE
OVERVIEW
The richest data store is only as good as your ability to search, sort, analyze, and present the data within it. This introductory-level course will give participants a broad overview of the theory and practice of data analytics and the many ways in which artificial intelligence (AI) contributes to it.
It will begin with a brief history of data analytics and then proceed into discussions of data warehouses, data mining, business intelligence, machine learning, and other emerging AI techniques to make sense of big data.
Participants will learn how data is captured, cleansed, analyzed, and presented on business intelligence dashboards that captivate and persuade an audience.
“It is a capital mistake to theorize before one has data,” Sherlock Holmes once said. Whether you are investigating analytics as a potential career move or wish to better understand the terminology you encounter with increasing frequency in your professional circles, this course will give you the foundation you are looking for.
WHAT YOU WILL LEARN:
- A brief overview of the history of analyzing data, from medieval statistics to the sophisticated techniques developed by the likes of Google and Microsoft.
- A look at data stores, which are growing exponentially, and the challenges of wrangling “big data.”
- Understanding of data mining—what it entails, different approaches, and who’s leading the way.
- A two-part discussion of business intelligence, including the principles of sound dashboard design and data presentation.
- The key differences between the four types of analytics— diagnostic, descriptive, predictive, and prescriptive
- An overview of specific analytics processes and models.
- A first look at AI, its evolution, its functions, and what it can do for businesses today.
- An exploration of machine learning—how systems can learn from data, identify patterns, and make decisions with little human intervention.
- A survey of deep learning technologies, including a variety of neural networks.
- An overview of the most important machine learning data modeling techniques
- A practical and honest appraisal of the analytics and AI landscape today and moving forward, including the tremendous promise and the potential pitfalls.
- Resources for continued study on these topics.
WHO SHOULD ATTEND?
- People who want to start their careers in data analytics
- Those who want to learn the basic concepts of data analytics and AI
- Individuals who want to kickstart their data science skills
Outline
Foundations of Data Analytics
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- The evolution of data analytics: from early statistics to modern data science
- Key concepts: data, information, insight, knowledge
- The role of analytics in digital transformation
- Overview of data types (structured, semi-structured, unstructured)
- The anatomy of a data-driven organization
Data Management, Cleaning & Preparation
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- The data lifecycle: collection, storage, and management
- Data warehouses vs. data lakes
- Challenges of big data (volume, velocity, variety, veracity, value)
- Data wrangling and cleaning techniques
- Tools overview: Excel, Power Query, Python basics
Day 3: Business Intelligence & Data Visualization
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- What is Business Intelligence (BI)?
- Transforming data into insights
- Dashboard design principles and storytelling with data
- Overview of BI tools: Power BI, Tableau, Google Data Studio
- Key performance indicators (KPIs) and performance dashboards
Day 4: Introduction to Artificial Intelligence & Machine Learning
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- What is Artificial Intelligence (AI)? Definitions and real-world applications
- Key differences between AI, Machine Learning (ML), and Deep Learning
- How machines learn from data: supervised, unsupervised, and reinforcement learning
- Examples of AI in action: chatbots, recommendation systems, predictive analytics
- Overview of popular ML algorithms (decision trees, regression, clustering)
Day 5: The Future of Analytics & AI Integration
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- The four types of analytics: descriptive, diagnostic, predictive, prescriptive
- Emerging AI technologies: natural language processing, computer vision, and generative AI
- Building a data-driven culture in organizations
- Opportunities, risks, and ethical implications of AI
- Continuing learning pathways and certifications in data analytics & AI
Event Coordinated by BASA Training
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